Destination Marketing and Management: Theories and Applications

Destination Marketing and Management: Theories and Applications

by Abraham Pizam, Youcheng Wang
     
 

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Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply… See more details below

Overview

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Editorial Reviews

From the Publisher
"Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact."
Malcolm J.M. Cooper
"Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact."

Product Details

ISBN-13:
9781845937621
Publisher:
CAB International North America
Publication date:
11/28/2011
Edition description:
New Edition
Pages:
380
Product dimensions:
7.00(w) x 9.70(h) x 1.10(d)

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