Key learning outcomes are to enhance understanding of the fundamental issues relating to:
The rationale for the establishment of DMOs
The structure, roles, goals and functions of DMOs
The key opportunities, challenges and constraints facing DMOs
The complexities of marketing destinations as tourism brands
The Author
Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Key learning outcomes are to enhance understanding of the fundamental issues relating to:
The rationale for the establishment of DMOs
The structure, roles, goals and functions of DMOs
The key opportunities, challenges and constraints facing DMOs
The complexities of marketing destinations as tourism brands
The Author
Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Destination Marketing Organisations
252
Destination Marketing Organisations
252Hardcover(Older Edition)
Product Details
| ISBN-13: | 9780080443065 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 11/13/2004 |
| Series: | Routledge Advances in Tourism |
| Edition description: | Older Edition |
| Pages: | 252 |
| Product dimensions: | 6.56(w) x 9.44(h) x (d) |