Destination Z: The History of the Futureby Robert Baldock
In an environment of uncertainty, businesses have learned to accept change as a permanent factor. But in order to survive in the next century, businesses must learn to think far more radically and accommodate more drastic changes throughout their organizations. Written as if the author's
An innovative look into the future prepares business owners for drastic change
In an environment of uncertainty, businesses have learned to accept change as a permanent factor. But in order to survive in the next century, businesses must learn to think far more radically and accommodate more drastic changes throughout their organizations. Written as if the author's suppositions are already history, Destination Z presents five very different scenarios of the future of business and describes a few simple steps managers can follow to build sound strategies despite an uncertain future. It outlines a framework which enables managers to answer the questions they need to be asking themselves now in order to prepare for tomorrow. A concluding chapter draws together lessons learned from the different scenarios and outlines safe strategies for surviving the future.
Robert Baldock (London, UK) is a global managing partner with Andersen Consulting. Over his twenty-two years as a consultant, he has helped numerous consumer-oriented companies leapfrog the competition by deploying new business practices and technologies.
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Meet the Author
Robert Baldock is a global managing partner with Andersen Consulting. In his 22 years as a consultant he has spent much of his time working with consumer-oriented companies, helping them leapfrog the competition by deploying new business practices and technology. He has had considerable experience of scenario planning and implementing transformational business strategies. Recently, he led an international team of Andersen Consulting partners in developing scenarios for the future of the Financial Services industry. This work has been shared with clients from around the world. For many of them, the scenarios have become embedded in their strategic planning processes. Intrigued by the power of this work he took it a step further, creating a set of scenarios for the year 2008 and developing their implications for the future of all consumer serving industries. It is this work which forms the foundation of this book. Married with two children, he is a fanatical supporter of Formula 1 motor racing. He was a founding member and is now Chairman of the British Motorsport Industry Association. As an Andersen partner, he was responsible for establishing Andersen Consulting's ongoing relationship with the Williams Formula 1 racing team, now entering its fifth year.
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