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Destroying AdWords: One of the Quickest Routes to Ridiculous Success Online [NOOK Book]

Overview

Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands.

The big advantage of this approach is that you can save yourself a lot of money in the long ...
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Destroying AdWords: One of the Quickest Routes to Ridiculous Success Online

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Overview

Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands.

The big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new internet business.

However, with PPC mechanisms, including AdWords, small business owners can now simply offer online visitors an idea and immediately test their response to it to determine whether or not it will profitable.

The advantage is that this can be done with very little expenditure and it can be done in a short time span rather than having to wait for months or weeks. Essentially, you are asking the market what they want and they are answering you in real time.

When people are new to the concept of Adwords, however, this can be a quite common experience.

Many people fail with PPC, because they overlook the apparently obvious, which is that the amount of traffic is not as important as how well that traffic converts.

And conversion rates are affected by a wide range of variables, from choosing the right keywords - as each keyword will attract and different type of prospects - to writing effective ads and having a well-optimized website landing page.

Table of Contents:

AdWords and Your Business
The Profitability of Your Market
The Mechanics of a Campaign
The Lifeblood of Your Campaign
Writing Effective Ads
Cost Per Click v Click Value
The Google Quality Score
Getting More For Less — Split Testing
Conclusion
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Product Details

  • BN ID: 2940013627062
  • Publisher: eBook Legend
  • Publication date: 10/3/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 156 KB

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