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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

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Overview

Praise for DETHRONING THE KING

"Julie MacIntosh has given us not just an anatomy of a deal, but an anatomy of a company, a community, and a family. From cover to cover, it is a compelling story bound to be acclaimed as the business book of the year."
MARTIN LIPTON, Founding Partner of Wachtell, Lipton, Rosen & Katz

"This book is not just a terrific read about the decline of a storied American company. It is also an acute analysis that ...

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Overview

Praise for DETHRONING THE KING

"Julie MacIntosh has given us not just an anatomy of a deal, but an anatomy of a company, a community, and a family. From cover to cover, it is a compelling story bound to be acclaimed as the business book of the year."
MARTIN LIPTON, Founding Partner of Wachtell, Lipton, Rosen & Katz

"This book is not just a terrific read about the decline of a storied American company. It is also an acute analysis that conveys important lessons about the ills of American business in general."
BRUCE GREENWALD, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School

"Dethroning the King is hard to put down—it's a must read. Julie MacIntosh vividly captures the many twists and turns of this company's long history and the fascinating people who shaped its development."
NELSON PELTZ, CEO and Founding Partner, Trian Fund Management, L.P.

"In this powerful story, Julie MacIntosh does a great job of giving life to an epoch corporate event and the story of a legendary family. The parallels with today's ongoing corporate conflicts are many. The tale is fascinating and remains relevant."
ROBERT F. GREENHILL, Founder and Chairman, Greenhill & Co., Inc.

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Editorial Reviews

From the Publisher
"MacIntosh . . . earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions. . . . The author's persistence pays off in her account of the Busch family's searing internecine strife." —-The New York Times
The Wall Street Journal
”How the Busch clan lost control of an iconic American beer company. If ever an American company represented the land of milk and honey for corporate executives it was Anheuser-Busch . . . For decades a palace of well-paid vice presidents in cushy offices presided over the manufacture of Budweiser, America's beer, in that most American of cities, St. Louis. ‘Few companies on earth were more evocative of America, with all of its history and iconography, than Anheuser-Busch,’ writes veteran Financial Times journalist Julie MacIntosh in her strenuously reported book, "Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon." As the title suggests, the reign of the King of Beers ended in the summer of 2008, when the company merged with the Brazil-based brewing giant InBev, an outfit about as culturally different from Anheuser-Busch as one could imagine. At $70 a share, or $52 billion, it was the largest all-cash acquisition in history and even more noteworthy because it occurred during the gathering storm of a global financial collapse. . . When growth-hungry InBev arrives on the scene, a company so lean and cost-conscious that they're called the Walmart of brewers, all hell breaks loose at the complacent Anheuser-Busch headquarters. The Brazilians make a pitch of $43 billion in what's known on Wall Street as a "bear hug"—an offer so generous that the recipient can't refuse. But A-B's board does refuse, triggering weeks of moves and counter-moves and endless end-gaming by the two companies. Ms. MacIntosh relates every gambit in crisp, scene-by-scene detail.

—The Wall Street Journal

The New York Times
“Ms. MacIntosh . . . earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions. . . The author’s persistence pays off in her account of the Busch family’s searing internecine strife. . . “Dethroning the King” makes for a fine yarn with a cautionary message about American business in the age of globalization. InBev began laying off workers less than a month after the deal formally closed, Ms. MacIntosh reports. Maybe the next time a foreign entity tries to acquire a major American family company, the public will take notice before it becomes a fait accompli.

— The New York Times

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Product Details

  • ISBN-13: 9781118157022
  • Publisher: Wiley
  • Publication date: 11/8/2011
  • Edition number: 1
  • Pages: 416
  • Sales rank: 180,387
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.20 (d)

Meet the Author

JULIE MACINTOSH, an award-winning financial journalist, led the Financial Times's coverage of the takeover of Anheuser-Busch as its U.S. Mergers and Acquisitions Correspondent. She also covered the near-collapse of the global banking system while on the mergers beat and, before that, wrote for the newspaper's influential "Lex" column. Prior to joining the Financial Times, she spent six years as a reporter and correspondent for Reuters, and in 2003, was named one of NewsBios's "Top 30 Business Journalists Under 30." MacIntosh studied as a Knight-Bagehot Fellow in business journalism at Columbia University and earned a master's in journalism from Columbia's Graduate School of Journalism and a master's of business administration from Columbia's Graduate School of Business. She received her undergraduate degree from the Medill School of Journalism at Northwestern University. She regularly appears on CNBC and MSNBC.

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Table of Contents

Prologue.

Cast of Characters.

Author's Note.

Chapter One The Game is Afoot.

Chapter Two Crazy and Lazy at Loggerheads.

Chapter Three The Colossus.

Chapter Four Selling the American Dream.

Chapter Five The Fourth Abides.

Chapter Six The Hunter's Frozen Trigger Finger.

Chapter Seven A Babe in the Woods.

Chapter Eight The Old Gobi Desert Trick.

Chapter Nine Mr. Brito Goes to Washington.

Chapter Ten Angry Bedfellows.

Chapter Eleven The Board: August, August, and Augusta.

Chapter Twelve The Montagues and the Busches.

Chapter Thirteen A Seller from “Hello”.

Chapter Fourteen Put Up or Shut Up.

Chapter Fifteen A Long Way from St. Louis.

Chapter Sixteen A Toast on Both Sides.

Chapter Seventeen Cash Out or Hunker Down.

Epilogue.

Notes.

Acknowledgments.

About the Author.

Index. 9780470592700

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Customer Reviews

Average Rating 3.5
( 33 )
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See All Sort by: Showing 1 – 20 of 34 Customer Reviews
  • Posted February 8, 2014

    more from this reviewer

    Anheuser Busch's downfall is very well documented in this book.

    Anheuser Busch's downfall is very well documented in this book. There are no clear villains and each person involved is shown in the most objective light possible. A read so compelling, one didn't want to Google the outcome before finishing the book.

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  • Anonymous

    Posted June 1, 2012

    A great read.

    A cautionary tale about how decades of iron-fisted, extremely insular leadership combined with the American financial crisis created a perfect storm resulting in the 2008 takeover of Anheuser-Busch (at $52 billion, the largest all cash takeover in corporate history). All the more interesting due to the involvement of major Wall Street firms such as Goldman Sachs and Morgan Stanley and knowing what still lay ahead as the financial crisis went global.

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