- Shopping Bag ( 0 items )
This book offers a nuts and bolts strategy for developing an effective marketing plan and contains four entire plans covering all aspects of the process.
Developing the Marketing Plan.
The Situational Analysis and Environmental Scanning.
Establishing goals and Objectives.
Developing Marketing Strategy.
Developing Marketing Tactics.
Forecasting for Your Marketing Plan.
Important Financial Ratios for Your Marketing Plan.
Presenting the Marketing Plan.