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Developing Business Strategies / Edition 2

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Overview

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.
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Editorial Reviews

P. Timothy Carroll
An excellent work. Unlike other books that are either too theoretical or are merely recompilations of existing planning principles, this book finds fruitful ground with fundamental planning principles, credible examples, and superb references, all enhanced by a flowing narrative.
Robert L. Joss
Unquestionably the most comprehensive treatment available on the subject. I found the book unique in its capacity to benefit executives, planning staff, and students of strategy alike.
Robert L. Lindberg
An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.
Sandra L. Kurtzig
David Aaker provides a clearly written how-to guide to help managers identify, select, and implement strategies. He does this without pedantry, encouraging flexibility and creativity in approaching decisions.
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Product Details

Meet the Author

DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.

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Table of Contents

Ch. 1 Business Strategy: The Concept and Trends in Its Management 3
Ch. 2 Strategic Market Management: An Overview 18
Ch. 3 External Analysis Overview and Customer Analysis 39
Ch. 4 Competitor Analysis 58
Ch. 5 Market Analysis 78
Ch. 6 Environmental Analysis and Dealing with Strategic Uncertainty 98
Ch. 7 Internal Analysis 114
Ch. 8 Obtaining a Sustainable Competitive Advantage 141
Ch. 9 Differentiation Strategies 163
Ch. 10 Obtaining an SCA - Low Cost, Focus, and the Preemptive Move 181
Ch. 11 Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration 203
Ch. 12 Diversification 222
Ch. 13 Strategies in Declining and Hostile Markets 239
Ch. 14 Global Strategies 255
Ch. 15 Implementing the Strategy 277
Ch. 16 Formal Planning Systems 294
Appendix Planning Forms 307
Index 321
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Customer Reviews

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