Developing Business Strategies / Edition 2by David A. Aaker
Pub. Date: 04/14/1988
This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the borderless organization and reengineering. Includes scores of fresh illustrative examples.
Table of Contents
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
External Analysis Overview and Customer Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Obtaining an SCA--Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Strategies in Declining and Hostile Markets.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
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