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Developing Business Strategies / Edition 2
     

Developing Business Strategies / Edition 2

by David A. Aaker
 

ISBN-10: 0471602965

ISBN-13: 9780471602965

Pub. Date: 04/14/1988

Publisher: Wiley

This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the

Overview

This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the borderless organization and reengineering. Includes scores of fresh illustrative examples.

Product Details

ISBN-13:
9780471602965
Publisher:
Wiley
Publication date:
04/14/1988
Series:
Wiley Series on Marketing Management Series , #24
Edition description:
2nd ed
Pages:
364
Product dimensions:
1.42(w) x 2.36(h) x (d)

Related Subjects

Table of Contents

INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External Analysis Overview and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA--Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.

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