Developing International Markets: Shaping Your Global Presence

Developing International Markets: Shaping Your Global Presence

by Gerhard Kautz
     
 
This guidebook can serve as an invaluable step-by-step map to prevent costly mistakes before you launch your company's business overseas. It walks you through each usable concept and practical real-life example based on the author's 17 years of experience in marketing to over 40 countries.

Overview

This guidebook can serve as an invaluable step-by-step map to prevent costly mistakes before you launch your company's business overseas. It walks you through each usable concept and practical real-life example based on the author's 17 years of experience in marketing to over 40 countries.

Product Details

ISBN-13:
9781555714338
Publisher:
Entrepreneur Press
Publication date:
07/01/1998
Series:
PSI Successful Business Library Series
Pages:
308
Product dimensions:
8.48(w) x 10.86(h) x 0.83(d)

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