Developing Major Gifts: Turning Small Donors into Big Contributors / Edition 1

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Need To Raise Major Gifts Or Large Capital Campaign Gifts? Developing Major Gifts Has The Insightful Answers And Cost-Effective Techniques You Can Use Today That Will Deliver Tremendous Returns For Years To Come! Lively And Engaging, This Book Will Guide You Through The Most Comprehensive Step-By-Step Approach To Raising Large And Repeat Gifts. Helpful Tips, Real Examples, And Recaps At The End Of Each Chapter Makes This An Easy Way To Learn What It Takes To Get These Types Of Gifts, Again And Again.

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Editorial Reviews

Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readiness, making the ask, creative ways to thank donors, and tracking techniques to keep from neglecting prospects. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780763742430
  • Publisher: Jones & Bartlett Learning
  • Publication date: 4/1/2006
  • Edition description: 1E
  • Edition number: 1
  • Pages: 241
  • Product dimensions: 8.54 (w) x 11.05 (h) x 0.50 (d)

Table of Contents

Ch. 1 What Is a Major Gift? 1
Ch. 2 The Essentials To Starting a Major Gifts Program 7
Ch. 3 Getting in the Door 43
Ch. 4 Meeting Your New Best Friends 57
Ch. 5 Preparing the Right Gift Proposal 73
Ch. 6 Asking for Major Gifts 105
Ch. 7 Thanking and Recognizing Your Major Donors 131
Ch. 8 Stewarding Your Donors for Their Next Enhanced Gift 177
Ch. 9 Tracking Prospect Activities and Gifts 199
Ch. 10 The Success Stories 225
Suggested Bibliography 235
Index 237
About the Author 241
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