Developing Major Gifts

Developing Major Gifts

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by Laura Fredricks, Laura Fredericks
     
 

Need to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real

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Overview

Need to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real examples, and recaps at the end of each chapter makes this an easy way to learn what it takes to get these types of gifts, again and again. Rely on Developing Major Gifts to provide: Strategies for turning $1000 gifts into larger gifts Today's most successful ways to cultivate any type of prospect Insight on judging the prospect's readiness to give and how to make the ask Innovative ways to thank your donors and to keep them involved Tracking techniques that ensure you work with all your prospects—not just the easy ones

Editorial Reviews

Booknews
Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readiness, making the ask, creative ways to thank donors, and tracking techniques to keep from neglecting prospects. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780834218291
Publisher:
Aspen
Publication date:
12/01/2003
Series:
Fundraising Series for the 21st Century
Pages:
256
Sales rank:
961,920
Product dimensions:
0.54(w) x 11.00(h) x 8.25(d)

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