Developing Major Gifts

( 1 )

Overview

This book has the insightful and cost-effective techniques you can use today that will deliver tremendous returns for years to come.
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Overview

This book has the insightful and cost-effective techniques you can use today that will deliver tremendous returns for years to come.
Read More Show Less

Editorial Reviews

Booknews
Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readiness, making the ask, creative ways to thank donors, and tracking techniques to keep from neglecting prospects. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780834218291
  • Publisher: Aspen
  • Publication date: 12/1/2003
  • Series: Fundraising Series for the 21st Century
  • Edition number: 1
  • Pages: 256
  • Sales rank: 408,308
  • Product dimensions: 0.54 (w) x 11.00 (h) x 8.25 (d)

Table of Contents

Foreword
Preface
Acknowledgments
Ch. 1 What Is a Major Gift? 1
Ch. 2 The Essentials To Starting a Major Gifts Program 7
Ch. 3 Getting in the Door 43
Ch. 4 Meeting Your New Best Friends 57
Ch. 5 Preparing the Right Gift Proposal 73
Ch. 6 Asking for Major Gifts 105
Ch. 7 Thanking and Recognizing Your Major Donors 131
Ch. 8 Stewarding Your Donors for Their Next Enhanced Gift 177
Ch. 9 Tracking Prospect Activities and Gifts 199
Ch. 10 The Success Stories 225
Suggested Bibliography 235
Index 237
About the Author 241
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 20, 2002

    Step by step!

    Great information to those who are just starting out developing major gift donors. Identifiying your prospects from existing annual donor lists. Step by step, great ideas and samples!

    Was this review helpful? Yes  No   Report this review
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