Developing Questions For Focus Groups

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Overview

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

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Product Details

  • ISBN-13: 9780761908197
  • Publisher: SAGE Publications
  • Publication date: 1/1/1997
  • Series: Focus Group Kit Series , #3
  • Edition description: New Edition
  • Pages: 128
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.27 (d)

Meet the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

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Table of Contents

PART ONE: THINKING ABOUT QUESTIONS
Guiding Principles of Asking Questions
The Topic Guide Versus the Questioning Route
How and Where to Begin
Sequence for Developing Questions
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
Categories of Questions
Phrasing the Questions
Sequencing the Questions
Probes, Follow-Ups, and Unplanned Questions
Know the Limits
Changing Questions
The Importance of Consistency
Pilot Testing and Reviewing the Plan
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
Listing, Rating, and Choosing Questions
Projective Questions
Group Activities

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