Developing Questions for Focus Groups

Developing Questions for Focus Groups

by Richard A. Krueger, Krueger
     
 

ISBN-10: 0761908196

ISBN-13: 9780761908197

Pub. Date: 07/24/1997

Publisher: SAGE Publications

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his

…  See more details below

Overview

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Product Details

ISBN-13:
9780761908197
Publisher:
SAGE Publications
Publication date:
07/24/1997
Series:
Focus Group Kit Series, #3
Edition description:
New Edition
Pages:
128
Product dimensions:
7.00(w) x 10.00(h) x 0.27(d)

Related Subjects

Table of Contents

PART ONE: THINKING ABOUT QUESTIONS
Guiding Principles of Asking Questions
The Topic Guide Versus the Questioning Route
How and Where to Begin
Sequence for Developing Questions
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
Categories of Questions
Phrasing the Questions
Sequencing the Questions
Probes, Follow-Ups, and Unplanned Questions
Know the Limits
Changing Questions
The Importance of Consistency
Pilot Testing and Reviewing the Plan
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
Listing, Rating, and Choosing Questions
Projective Questions
Group Activities

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >