Developing Questions for Focus Groups

Developing Questions for Focus Groups

by Richard A. Krueger, Krueger
     
 

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ISBN-10: 0761908196

ISBN-13: 9780761908197

Pub. Date: 07/24/1997

Publisher: SAGE Publications

PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

Overview

PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

Product Details

ISBN-13:
9780761908197
Publisher:
SAGE Publications
Publication date:
07/24/1997
Series:
Focus Group Kit Series, #3
Edition description:
New Edition
Pages:
128
Sales rank:
436,898
Product dimensions:
7.00(w) x 10.00(h) x 0.27(d)

Related Subjects

Table of Contents

PART ONE: THINKING ABOUT QUESTIONS
Guiding Principles of Asking Questions
The Topic Guide Versus the Questioning Route
How and Where to Begin
Sequence for Developing Questions
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
Categories of Questions
Phrasing the Questions
Sequencing the Questions
Probes, Follow-Ups, and Unplanned Questions
Know the Limits
Changing Questions
The Importance of Consistency
Pilot Testing and Reviewing the Plan
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
Listing, Rating, and Choosing Questions
Projective Questions
Group Activities

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