Development Communication: Reframing the Role of the Media / Edition 1

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Development Communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and "bottom-up" approaches that challenge the status quo and "top-down" focus of previous approaches.

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Editorial Reviews

From the Publisher
"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication." (Canadian Journal of Communication, 2011)

"It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case studies designed to stimulate discussion." (European Journal of Communication, July 2010)

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Product Details

  • ISBN-13: 9781405187947
  • Publisher: Wiley
  • Publication date: 5/12/2009
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 254
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e (Wiley-Blackwell 2006).

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Table of Contents

List of Tables and Figures vii

Notes on Contributors viii

Preface xi

1 Introduction to Development Communication Thomas L. McPhail 1

2 Major Theories Following Modernization Thomas L. McPhail 21

3 United Nations and Specialized Agencies Thomas L. McPhail 49

4 The Roles of Non-Governmental Organizations (NGOs) Thomas L. McPhail 67

5 Differing Views of World Culture Thomas L. McPhail 85

6 A Framework for Conceptualizing Technology in Development Renée Houston Michele H. Jackson 99

7 The Global Digital Divide Mitchell F. Rice 123

8 Feminism in a Post-Development Age Luz Estella Porras H. Leslie Steeves 141

9 Sonagachi Project: A Case Study Set in India Satarupa Dasgupta 159

10 Roma Project: A Case Study Set in Europe Eva Szalvai 175

11 Summary and Conclusions Thomas L. McPhail 199

Bibliography 211

Index 235

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