Development Communication: Reframing the Role of the Media / Edition 1

Development Communication: Reframing the Role of the Media / Edition 1

by Thomas L. McPhail
     
 

Development Communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has

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Overview

Development Communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and "bottom-up" approaches that challenge the status quo and "top-down" focus of previous approaches.

Product Details

ISBN-13:
9781405187947
Publisher:
Wiley
Publication date:
05/12/2009
Edition description:
New Edition
Pages:
254
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

List of Tables and Figures vii

Notes on Contributors viii

Preface xi

1 Introduction to Development Communication Thomas L. McPhail 1

2 Major Theories Following Modernization Thomas L. McPhail 21

3 United Nations and Specialized Agencies Thomas L. McPhail 49

4 The Roles of Non-Governmental Organizations (NGOs) Thomas L. McPhail 67

5 Differing Views of World Culture Thomas L. McPhail 85

6 A Framework for Conceptualizing Technology in Development Renée Houston Michele H. Jackson 99

7 The Global Digital Divide Mitchell F. Rice 123

8 Feminism in a Post-Development Age Luz Estella Porras H. Leslie Steeves 141

9 Sonagachi Project: A Case Study Set in India Satarupa Dasgupta 159

10 Roma Project: A Case Study Set in Europe Eva Szalvai 175

11 Summary and Conclusions Thomas L. McPhail 199

Bibliography 211

Index 235

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