Development Communication: Reframing the Role of the Media / Edition 1

Development Communication: Reframing the Role of the Media / Edition 1

by Thomas L. McPhail
     
 

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where

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Overview

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

Product Details

ISBN-13:
9781405187954
Publisher:
Wiley
Publication date:
05/12/2009
Edition description:
New Edition
Pages:
256
Product dimensions:
6.10(w) x 9.10(h) x 0.80(d)

Table of Contents

List of Tables and Figure.

Notes on Contributors.

Preface.

1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).

2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).

3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).

4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).

5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).

6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).

7. The Global Digital Divide (Mitchell F. Rice, Texas A&M University).

8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).

9. Sonagachi Project: A Case Study Set in India (Satarupa Dasgupta, Temple University).

10. Roma Project: A Case Study Set in Europe (Eva Szalvai, Colby-Sawyer College).

11. Summary and Conclusions (Thomas L. McPhail, University of Missouri-St. Lewis).

Bibliography.

Index.

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