Dialing for Dollars: A Complete inside Guide into the Underworld of Telemarketing for the Consumer and the Entrepreneur!

Dialing for Dollars: A Complete inside Guide into the Underworld of Telemarketing for the Consumer and the Entrepreneur!

by Mike E. Shew, Michael E. Shew
     
 

For the first time, America hears all. Be prepared for enlightenment, education, and even surprise in this journey inside America's seedy underworld of charity fundraising.

We are all familiar with the telemarketing industry. The dinner time phone calls requesting a donation to a local charity organization or the early morning call asking you to try a service that

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Overview

For the first time, America hears all. Be prepared for enlightenment, education, and even surprise in this journey inside America's seedy underworld of charity fundraising.

We are all familiar with the telemarketing industry. The dinner time phone calls requesting a donation to a local charity organization or the early morning call asking you to try a service that the solicitor is positive you cannot live another day without. Nevertheless, how much do we really know about the operation behind the phone call? Author Mike Shew's insightful book Dialing for Dollars proves that we do not really know much about the telemarketing industry at all. The author has collectively arranged a knowledgeable handbook, whether you are an inquiring businessperson looking to start your own telemarketing firm, or just a community member looking to uncover the truth. Mike Shew has, through a compilation of his extensive experience, given us the theory that supervision and motivation are the most important factors in any operation. He has given you an outline of how to keep revenue high and employee turnover rate low. In doing so, the author has been blatantly honest as to what truly goes on behind the doors of a bustling boiler room. To the author's knowledge and mine, no one has ever produced a how-to manual giving step-by-step instruction for starting a telemarketing fundraising firm or such thorough instruction of the steps required to initiate this type of business. Be prepared for enlightenment, education, and even surprise in this journey inside some of America's hardest-hitting telemarketing centers. Michelle L. Mullins.

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Product Details

ISBN-13:
9780595204168
Publisher:
iUniverse, Incorporated
Publication date:
12/01/2001
Pages:
420
Product dimensions:
6.00(w) x 9.00(h) x 0.93(d)

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