Dialogues with Creative Legends and Aha Moments in a Designer's Career [NOOK Book]

Overview

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of ...

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Dialogues with Creative Legends and Aha Moments in a Designer's Career

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Overview

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

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Editorial Reviews

From the Publisher

“This important new book on design and leadership is entertaining, informative, and valuable as we think about ways to design a better future. It adds wisdom to the design professions and communities they serve.”

— James P. Cramer

Chairman and CEO, the Greenway Group &

Chairman, the Design Futures Council

“Life lessons in design are hard to come by; insights from iconic practitioners are even harder to find. A wonderful compendium of conversations, interviews and stories shedding light on our career choices. A great read.”

—Clement Mok

The Office of Clement Mok,
Ex-Officio President, AIGA, The Professional Association for Design

“I look for the word inform in any information I observe, and… for the word quest in any question that is asked. I pursue the quest to be informed or the informed quest. Perhaps it’s… the collected passion of the wonderful conversations in this book that search for making the complex clear and allow us to find meaning in our questions that allow others to be informed.”

from the foreword by
Richard Saul Wurman

founder, the TED Conferences &

2012 Winner of the Lifetime Achievement Award,

Cooper Hewitt, the National Museum of Design

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Product Details

  • ISBN-13: 9780133137996
  • Publisher: Pearson Education
  • Publication date: 12/28/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 264
  • File size: 56 MB
  • Note: This product may take a few minutes to download.

Meet the Author

David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.
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Table of Contents






1 Teachers and Titans



















Victor Papanek






Portfolio and Career





Buckminster Fuller






World Game





Charles and Ray Eames






The Connections





Saul Bass






Notes on Change










Design in the Real World





James Burke, Jr.






Life Is Like a Train





Walter Herdeg and
Jack Kuntz






The Kingmaker





Josef Müller-Brockmann and Ruedi Rüegg






People, Not Portfolios





Heinz Edelmann






Every Ten Years, Burn Your Portfolio














2 Gotham















The Great Midwest Mounted Valise










Penn Station Booth 6










The Valise Rides Solo





Ed Gottschall






Not Your Average Interview










Cold Calling 101





Herb Stern






The One Week Hence Test





Seymour Chwast






Bad Luck, so Good Luck





Ian Ballentine






A Short Course in Genre Publishing





Len Leone






Joe Cool Himself










Hope Gliimmers





James McMullan






Watercolor Wizard





Barbara Bertoli






Strong, yet Vulnerable










Coloring Outside the Lines





Max Miedinger






Getting Helvetica Right





Arthur Tress






The Dream Collector










Thinking Like the Herd: The Bertoli Toggle





Peter Mayer






How to Run a Sales Meeting










Boldness in the Face of Opportunity










Penn Station Booth 6, Revisited





Frederick Schneider






Oxford University Press










Overheard in Editorial Meetings: The Interplay between Word and Image










To Be Right Is the Most Terrific Personal State that Nobody Is Interested in





George Nelson






Philosophy of Design



















Portfolio Transitions, or Never Let a Good Crisis Go to Waste!





Massimo Vignelli






The Auteur Speaks





James Craig






Keeping Your Powder Dry










Tipping Point on a Train





Hermann Zapf






The Secret Is the Speed





Paul Rand






The Designer as Brand





Ivan Chermayeff






A Search for Essence





Lou Dorfsman






I Just Try to Make It Look Good





Herb Lubalin






Talk about Schlock














3 From Valise to Expertise










Don Trousdell






Growing a Style and Outgrowing Style





Dave Condrey and
Bll Duncan






Welcome to the Greatest Marketing Organization on Earth





Robert Woodruff






Take Out Everything but the Enjoyment





Lawrence Gellerstedt, Jr.






Leadership Is Developing People





Caroline Warner Hightower






Design as Magic










Saul Bass Redux





Sid Topol






A Good Proposal on Time





Roberto Goizueta






Creative Friends











Index

Bibliography





















































































































































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