Dialogues with Creative Legends and Aha Moments in a Designer's Career

Overview

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of ...

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Dialogues with Creative Legends and Aha Moments in a Designer's Career

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Overview

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

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Editorial Reviews

From the Publisher

“This important new book on design and leadership is entertaining, informative, and valuable as we think about ways to design a better future. It adds wisdom to the design professions and communities they serve.”

— James P. Cramer

Chairman and CEO, the Greenway Group &

Chairman, the Design Futures Council

“Life lessons in design are hard to come by; insights from iconic practitioners are even harder to find. A wonderful compendium of conversations, interviews and stories shedding light on our career choices. A great read.”

—Clement Mok

The Office of Clement Mok,
Ex-Officio President, AIGA, The Professional Association for Design

“I look for the word inform in any information I observe, and… for the word quest in any question that is asked. I pursue the quest to be informed or the informed quest. Perhaps it’s… the collected passion of the wonderful conversations in this book that search for making the complex clear and allow us to find meaning in our questions that allow others to be informed.”

from the foreword by
Richard Saul Wurman

founder, the TED Conferences &

2012 Winner of the Lifetime Achievement Award,

Cooper Hewitt, the National Museum of Design

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Product Details

  • ISBN-13: 9780321885647
  • Publisher: New Riders
  • Publication date: 12/30/2012
  • Edition number: 1
  • Pages: 243
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.
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Table of Contents


1 Teachers and Titans



Victor Papanek


Portfolio and Career

Buckminster Fuller


World Game

Charles and Ray Eames


The Connections

Saul Bass


Notes on Change


Design in the Real World

James Burke, Jr.


Life Is Like a Train

Walter Herdeg and
Jack Kuntz


The Kingmaker

Josef Müller-Brockmann and Ruedi Rüegg


People, Not Portfolios

Heinz Edelmann


Every Ten Years, Burn Your Portfolio


2 Gotham



The Great Midwest Mounted Valise


Penn Station Booth 6


The Valise Rides Solo

Ed Gottschall


Not Your Average Interview


Cold Calling 101

Herb Stern


The One Week Hence Test

Seymour Chwast


Bad Luck, so Good Luck

Ian Ballentine


A Short Course in Genre Publishing

Len Leone


Joe Cool Himself


Hope Gliimmers

James McMullan


Watercolor Wizard

Barbara Bertoli


Strong, yet Vulnerable


Coloring Outside the Lines

Max Miedinger


Getting Helvetica Right

Arthur Tress


The Dream Collector


Thinking Like the Herd: The Bertoli Toggle

Peter Mayer


How to Run a Sales Meeting


Boldness in the Face of Opportunity


Penn Station Booth 6, Revisited

Frederick Schneider


Oxford University Press


Overheard in Editorial Meetings: The Interplay between Word and Image


To Be Right Is the Most Terrific Personal State that Nobody Is Interested in

George Nelson


Philosophy of Design



Portfolio Transitions, or Never Let a Good Crisis Go to Waste!

Massimo Vignelli


The Auteur Speaks

James Craig


Keeping Your Powder Dry


Tipping Point on a Train

Hermann Zapf


The Secret Is the Speed

Paul Rand


The Designer as Brand

Ivan Chermayeff


A Search for Essence

Lou Dorfsman


I Just Try to Make It Look Good

Herb Lubalin


Talk about Schlock


3 From Valise to Expertise


Don Trousdell


Growing a Style and Outgrowing Style

Dave Condrey and
Bll Duncan


Welcome to the Greatest Marketing Organization on Earth

Robert Woodruff


Take Out Everything but the Enjoyment

Lawrence Gellerstedt, Jr.


Leadership Is Developing People

Caroline Warner Hightower


Design as Magic


Saul Bass Redux

Sid Topol


A Good Proposal on Time

Roberto Goizueta


Creative Friends

Index

Bibliography



































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