Dictionary of Marketing Terms, 4th Edition (Barron's Business Dictionaries Series)

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Overview

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and ...

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More About This Book

Overview

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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Product Details

  • ISBN-13: 9780764139352
  • Publisher: Barron's Educational Series, Incorporated
  • Publication date: 7/1/2008
  • Series: Barron's Business Dictionaries
  • Edition number: 4
  • Pages: 608
  • Sales rank: 587,547
  • Product dimensions: 4.20 (w) x 6.90 (h) x 1.20 (d)

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