Dictionary of Marketing Terms, 4th Edition (Barron's Business Dictionaries Series)
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Dictionary of Marketing Terms, 4th Edition (Barron's Business Dictionaries Series)

by Jane Imber, Betsy-Ann Toffler
     
 

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising

Overview


More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Product Details

ISBN-13:
9780764139352
Publisher:
Barron's Educational Series, Incorporated
Publication date:
07/01/2008
Series:
Barron's Business Dictionaries
Pages:
608
Product dimensions:
4.20(w) x 6.90(h) x 1.20(d)

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