Dictionary of Marketing Terms (Business Dictionaries)

Dictionary of Marketing Terms (Business Dictionaries)

by Jane Imber, Betsy-Ann Toffler
     
 

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000

Overview


Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

Product Details

ISBN-13:
9780764112140
Publisher:
Barron's Educational Series, Incorporated
Publication date:
04/28/2000
Series:
Barron's Business Dictionaries
Edition description:
3RD
Pages:
640
Product dimensions:
4.18(w) x 7.00(h) x 1.00(d)

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