Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business

by Anja Foerster, Peter Kreuz
     
 

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Different Thinking is a manifesto for a new management.  A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services.
 
Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and

Overview

Different Thinking is a manifesto for a new management.  A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services.
 
Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice.
 
Written in an accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.

Editorial Reviews

From the Publisher
"Presents practical tools and strategies that can be used to help increase the value of any business." - Long Range Planning

Product Details

ISBN-13:
9780749453909
Publisher:
Kogan Page, Ltd.
Publication date:
06/01/2009
Edition description:
None ed.
Pages:
208
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

What People are saying about this

From the Publisher
"Presents practical tools and strategies that can be used to help increase the value of any business." - Long Range Planning

Meet the Author

Anja Föerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

Peter Kreuz owns, with Anja Förster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

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