- Shopping Bag ( 0 items )
Other sellers (Hardcover)
-
All (6) from $3.94
-
Used (6) from $3.94
Ships from: Garland, TX
Usually ships in 1-2 business days
Ships from: Auburn, WA
Usually ships in 1-2 business days
Ships from: Londonderry, NH
Usually ships in 1-2 business days
Ships from: Richmond, TX
Usually ships in 1-2 business days
Ships from: Hay-on-Wye, United Kingdom
Usually ships in 1-2 business days
Ships from: Pueblo West, CO
Usually ships in 1-2 business days
Want a NOOK? Explore Now
Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
Different shows how to succeed in a world where conformity reigns…but exceptions rule.
introduction ix
a preview 1
part 1 The Competitive Herd (critique)
the herd instinct 21
the paradox of progress 47
the category blur (how we cope) 72
escaping the herd 93
part 2 No Contest (celebration)
reversal 107
breakaway 128
hostility 153
difference 179
part 3 The Human Touch (reflection)
marketing myopia, revisited 205
sign-off 225
addendum 233
acknowledgments 257
index 261
Anonymous
Posted February 18, 2012
book is nice but since its ebook and u cannot print it is a really bad thing! i didnt satisfy of service. but book is good to read for brand management
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted March 30, 2011
No text was provided for this review.
Anonymous
Posted October 14, 2010
No text was provided for this review.
Anonymous
Posted May 3, 2010
No text was provided for this review.
Anonymous
Posted May 25, 2011
No text was provided for this review.
Anonymous
Posted September 20, 2010
No text was provided for this review.
Anonymous
Posted June 27, 2011
No text was provided for this review.
Anonymous
Posted March 11, 2011
No text was provided for this review.
Anonymous
Posted April 8, 2011
No text was provided for this review.
Overview
Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t read business ...