Differential Games in Marketing / Edition 1

Differential Games in Marketing / Edition 1

by Steffen Jorgensen, Georges Zaccour, Steffen Jxrgensen
     
 

ISBN-10: 1402076134

ISBN-13: 9781402076138

Pub. Date: 11/30/2003

Publisher: Springer US

An important branch of marketing science is optimal planning of marketing effort, using mathematical modelling and quantitative methods. Here it is important to recognize that the majority of marketing problems are dynamic and involve strategic considerations. Thus, most marketing instruments have impacts that go beyond the current period and the choice of a firm's

Overview

An important branch of marketing science is optimal planning of marketing effort, using mathematical modelling and quantitative methods. Here it is important to recognize that the majority of marketing problems are dynamic and involve strategic considerations. Thus, most marketing instruments have impacts that go beyond the current period and the choice of a firm's marketing instruments will affect its competitors. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Product Details

ISBN-13:
9781402076138
Publisher:
Springer US
Publication date:
11/30/2003
Series:
International Series in Quantitative Marketing, #15
Edition description:
2004
Pages:
176
Product dimensions:
6.10(w) x 9.25(h) x 0.02(d)

Table of Contents

1. Introduction.- 2. A Brief Tutorial On Differential Games.- 3. Advertising Models.- 4. Pricing Models.- 5. Models Of Marketing Channels.- 6. Other Applications.- 7. Conclusions.- References.- Author Index.

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