Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin
     
 

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for

Overview

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Editorial Reviews

John T. Landry
The book explains key ideas without getting bogged down in abstract concepts.
Harvard Business Review
Dan Rather
Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition we're sure to find there.
Scott McNealy
What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity–getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.
John Schnatter
Another great book by the king of positioning!International
Philip Kotler
Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing.

Product Details

ISBN-13:
9780470223390
Publisher:
Wiley
Publication date:
03/07/2008
Pages:
272
Sales rank:
724,578
Product dimensions:
6.20(w) x 9.10(h) x 1.20(d)

What People are saying about this

Mike Ruettgers
We've built our business by being first--and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace.
— (Mike Ruettgers, CEO, EMC Corporation)
Rance Crain
Marketers are giving up too easily in trying to differentiate themselves from one another. Jack Trout effectively blows the whistle on them.
— (Rance Crain, President, Crain Communications Inc.)
Kenneth D. Walker
Great ideas on how folks have differentiated products that you would never believe could be differentiated.
— (Kenneth D. Walker, President, Meineke Discount Muffler Shops)
Aaron Cohen
Dotcom executives must learn the lessons of Differentiate or Die. It they don't, I pity their investors.
— (Aaron Cohen, CEO, Concrete Media)
John Schnatter
Another great book by the king of positioning.
— (John Schnatter, CEO, Papa John's International)
Scott McNealy
What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity--getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.
— (Scott McNealy, CEO, Sun Microsystems, Inc.)

Meet the Author

Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.

Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.

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