- Shopping Bag ( 0 items )
Developments in media and digital technology have spawned a new erain marketing. Today, companies of all sizes need to consider new,digital ways to reach and interact with consumers. As aresult, user-generated content, social networking and other formsof digital marketing such as search, blogging, and behavioraltargeting are must-know topics.
DigiMarketing: The Essential Guide to New Marketing &Digital Media provides readers with a comprehensive overview ofthe major digital channels being used. This includes explanationsof the key trends in mobile marketing, blogging, games, digitalmedia, digital point-of-sale, Web 2.0, and consumer createdcontent.
Peppered with best practice examples of how leading marketersare currently using these channels for effective marketing, thiscomprehensive guide also offers the 12 Tenets of DigiMarketingwhich serve as useful guideposts for the do’s anddon’ts of digital marketing. DigiMarketing alsoincludes a thorough digital marketing planning framework designedto help readers as they consider their own digital marketingplans.
DigiMarketing answers a number of importantquestions:
Read DigiMarketing to accelerate your understanding aboutthe key digital trends today. It is for anyone who wants to betterunderstand the rapidly evolving world of new media and digitalmarketing.
SECTION 1: NEW MEDIA AND MARKETING IN THE 21STCENTURY.
Chapter 1: The Media Game-Changers.
Chapter 2: DigiMarketing: The New Imperative.
SECTION 2: DIGITAL CHANNELS.
Chapter 3: The Web.
Chapter 4: Internet Media: Display, Search, Affi liates andSponsorships.
Chapter 5: Email and Viral Marketing.
Chapter 6: Mobile Platforms.
Chapter 7: Games: The New Hollywood.
Chapter 8: Consumer-Created Content.
Chapter 9: Digital Signage.
Chapter 10: Television Reinvented - IPTV.
SECTION 3: A DIGIMARKETING PLANNING FRAMEWORK.
Chapter 11: Phase 1 - Defining a Participant Print andGoals.
Chapter 12: Phase 2 - Creating Your Digital Platform
Chapter 13: Phase 3 - Generating Awareness and Influence.
Chapter 14: Phase 4 - Harnessing Data, Analytics, andOptimization.
Conclusion: Stay Connected.