Digital Creativity: Techniques for Digital Media and the Internet / Edition 1

Digital Creativity: Techniques for Digital Media and the Internet / Edition 1

by Bruce Wands
     
 

ISBN-10: 0471390577

ISBN-13: 9780471390572

Pub. Date: 06/28/2001

Publisher: Wiley

Master the technical skills, creative techniques, and principles of digital design
At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in

Overview

Master the technical skills, creative techniques, and principles of digital design
At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.
This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.

• Special features include:

• Interviews with successful digital designers

• Hundreds of illustrations

• End-of-chapter learning exercises

• An information-packed companion Web site

• Coverage of software/hardware issues

Product Details

ISBN-13:
9780471390572
Publisher:
Wiley
Publication date:
06/28/2001
Edition description:
Illustrate
Pages:
384
Product dimensions:
7.54(w) x 9.17(h) x 0.71(d)

Table of Contents

Preface.

Acknowledgments.

The History of Digital Media.

The Basics of Digital Media.

Creativity.

The Production Pipleline.

Design and Typography.

Web Design and Production.

Digital Photography.

Video Production.

Audio.

2D Animation: Traditional into Digital.

3D Animation.

Professional Issues.

About the Author.

Index.

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