Digital Creativity: Techniques for Digital Media and the Internet / Edition 1

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Overview

Master the technical skills, creative techniques, and principles of digital design At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.
This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.
* Special features include:
* Interviews with successful digital designers
* Hundreds of illustrations
* End-of-chapter learning exercises
* An information-packed companion Web site
* Coverage of software/hardware issues

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Editorial Reviews

From The Critics
Wands, who teaches computer art in the School of Visual Arts in New York City, presents a guide to the principles of graphic design as well as to the technical aspects of digital and electronic media. Covering both commercial and fine art, the book provides an overview of the production process and outlines specific techniques for various media, including Web design, video, audio, and animation (both 2D and 3D). Illustrations are plentiful, including 32 pages of color prints. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471390572
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/28/2001
  • Edition description: Illustrate
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 7.54 (w) x 9.17 (h) x 0.71 (d)

Table of Contents

Preface.

Acknowledgments.

The History of Digital Media.

The Basics of Digital Media.

Creativity.

The Production Pipleline.

Design and Typography.

Web Design and Production.

Digital Photography.

Video Production.

Audio.

2D Animation: Traditional into Digital.

3D Animation.

Professional Issues.

About the Author.

Index.

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