Digital Economy

Overview

In this eagerly awaited follow-up to his best-selling Paradigm Shift, global IT expert Don Tapscott answers the one question that burns on the mind of every forward-looking executive and manager: What does the new technology mean to me and my business? In clear, jargon-free English, using actual examples of leading-edge organizations who are successfully riding the new IT wave, Don Tapscott reveals how the new technology and business strategies are transforming not only business processes but also the way ...
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Overview

In this eagerly awaited follow-up to his best-selling Paradigm Shift, global IT expert Don Tapscott answers the one question that burns on the mind of every forward-looking executive and manager: What does the new technology mean to me and my business? In clear, jargon-free English, using actual examples of leading-edge organizations who are successfully riding the new IT wave, Don Tapscott reveals how the new technology and business strategies are transforming not only business processes but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success. But the remarkable journey doesn't end there. The Digital Economy also takes you to the epicenter of a new convergence of computing, telecommunications, and entertainment. From Wal-Mart's electronically linked purchasing systems to Sun Microsystem's desktop university to Chase Manhattan Bank's consumer video kiosks, and beyond, it discloses how results-hungry organizations are moving past simple reengineering to the complete IT-enabled transformation of the corporation. The Digital Economy also tackles the dark side of the information highway - the first frank, balanced, and comprehensive look at the perils of the revolution underway for every business, society, and individual. With this book Tapscott opens an international debate on the role of business in the transition to the new economy and a new society based on fairness, justice, and democracy.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
A smart survival manual for companies marketing online services and products via the Internet and its World Wide Web, this entry in a crowded field is distinguished by a minimum of hype and a recognition that the global, interactive marketplace is a new business environment where old rules don't necessarily apply. As well as for its vignettes distilling the Net experiences of large, established corporations, Martin's book is particularly useful for its profiles of dozens of companies-from Silicon Valley entrepreneurs to Silicon Alley start-ups in Manhattan's Soho district-that make up what he calls the digital estate, i.e., firms that conduct business via the Internet exclusively. From these digital pioneers he gleans lessons about customizing advertising messages, encouraging interactive customer participation, making continual market feedback integral to product development and even collaborating with competitors. His "100 Rules of Business Netiquette" for e-mail and Web users set a standard for civil conduct in cyberspace. Martin, an IBM vice-president, is founding publisher of Interactive Age. (Dec.)
Booknews
Tapscott follows his best-selling Paradigm Shift with an explanation of what the new digital economy means to business executives and managers, incorporating examples of organizations using information technology to transform business processes and the ways products and services are created and marketed. He discusses the role of business in the transition to a new economy, and looks at the dark side of the information highway and its effects on businesses, society, and the individual. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780070622005
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/2/1995
  • Pages: 342
  • Product dimensions: 6.37 (w) x 9.31 (h) x 1.30 (d)

Table of Contents

Preface
Acknowledgments
Ch. 1 Introduction: The Age of Networked Intelligence 1
Ch. 2 Twelve Themes of the New Economy 43
Ch. 3 The Internetworked Business 73
Ch. 4 The New Technology: Say You Want a Revolution 95
Ch. 5 The Internetworked Business at Work 125
Ch. 6 Internetworked Government 159
Ch. 7 Have Network Will Travel 181
Ch. 8 Learning in the Digital Economy 197
Ch. 9 The New Media Industry 219
Ch. 10 Leadership for the Internetworked Business 247
Ch. 11 Privacy in the Digital Economy 271
Ch. 12 The New Responsibilities of Business 285
Appendixes 323
Selected Readings 331
Index 335
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