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Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World

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There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world. So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything. In the ...
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NY 1997 Hard cover New in new dust jacket. Signed by author. Signed by Chuck Martin. Gift Quality. NO MARKS. Brand New. Fast Arrival. Pristine. Carefully packaged in bubble ... wrap. Sewn binding. Cloth over boards. 235 p. Audience: General/trade. Signed by Chuck Martin. Gift Quality. NO MARKS. Brand New. Fast Arrival. Pristine. Carefully packaged in bubble wrap. Read more Show Less

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Overview

There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world. So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything. In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience. In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business.
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Editorial Reviews

Booknews
Looks at the culture of the Internet and its significance for business. Contains information on the interactive audience, defining communities on the Internet, transforming selling into service, digital money, rules of business netiquette, and learning from mistakes. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780070410459
  • Publisher: McGraw-Hill School Education Group
  • Publication date: 10/1/1996
  • Pages: 235
  • Product dimensions: 6.23 (w) x 9.30 (h) x 0.97 (d)

Table of Contents

Foreword
Acknowledgments
1 The Birth of the Digital Estate 1
2 Living Outside the Box 11
3 Thinking Small in the Digital Estate 23
4 Community Rules 33
5 Aggregating the World 47
6 The Digital Push/Pull 59
7 Net Bonding 73
8 Do That Vision Thing 87
9 The Battle of the Brands 101
10 Targeting the Masses, One at a Time 113
11 The Radical Shift in Power 127
12 Context Is King 141
13 Living Inside the Net 153
14 Competing at Ground Zero 165
15 Bumps Along the I-Way 181
16 The Digital Estate Rules of Business Netiquette 195
17 What Goes with the Territory 205
18 The Virtual Chapter 217
Endnotes 219
Index 223
Webindex 227
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