Digital Food Photography [NOOK Book]

Overview

Geared towards both professionals and people working to become professionals, this book offers essential instruction on digital fashion photography. With digital photography taking the industry by storm, this is an opportune time to learn the ins and outs of shooting models in the studio and on location by using digital equipment. This book includes how-tos for those interested or already involved in fashion photography-how to set up fashion specific shots whether in-studio or on-location, how to use digital ...
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Digital Food Photography

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Overview

Geared towards both professionals and people working to become professionals, this book offers essential instruction on digital fashion photography. With digital photography taking the industry by storm, this is an opportune time to learn the ins and outs of shooting models in the studio and on location by using digital equipment. This book includes how-tos for those interested or already involved in fashion photography-how to set up fashion specific shots whether in-studio or on-location, how to use digital equipment to get the shot you want, etc. With its huge audience, high paychecks and glamorous international lifestyle, fashion photography may seem like one of the world's most sought-after professions. For every fashion photographer who makes it through the door of a top magazine, a thousand others find their niche in fashion advertising, art photography, celebrity portraiture or even paparazzi work to make a living. This book combines educational digital photography information that is related to digital photography in general as well as the areas and issues indigenous to the professional fashion photography world. Its visual nature carries the same appeal as fashion magazines worldwide-people love to look at images of beautiful people. With informative content and breathtaking images, from simple to futuristic, this is undeniably an engaging book, perfect for this audience.
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Product Details

  • ISBN-13: 9781592008216
  • Publisher: Course Technology, PTR
  • Publication date: 1/8/2005
  • Sold by: CENGAGE LEARNING
  • Format: eBook
  • Edition number: 1
  • Pages: 312
  • Sales rank: 1,154,187
  • File size: 22 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Lou Manna is an award-winning Olympus visionary photographer whose work has appeared in national ad campaigns, major magazines, and more than 30 cookbooks. After shooting for the New York Times from 1975 to 1990, he went on to establish his own Fifth Avenue studio, where he works with corporate, advertising, and restaurant clients to create photos that can only be described as "exquisite." Lou is the author of DIGITAL FOOD PHOTGRAPHY, the only book on the art of food photography devoted exclusively to digital technology. Craig Clairborne, restaurant critic and food writer for the New York Times, said, "The important thing about being a real photographer is not only having a great lens, but having a feeling of warmth, collaborating, and bringing out the best of a subject. It requires a sense of style and a feeling of creative arrangement—Lou is marvelous at this."

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Table of Contents

Introduction 1. The Key Ingredient: Pixels 2. Digital Photography: The Necessities 3. Who's Digesting It: Advertising, Packaging, Public Relations, and the Media 4. Who's Doing the Cooking: Working with Food Stylists 5. Prop Styling: Who's Doing the Shopping? 6. Grabbing Your Attention: Composition 7. The Recipe for Light 8. The Digital Spice: Retouching 9. Get Cooking and Make Some Money: Getting into the Business

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Customer Reviews

Average Rating 4.5
( 8 )
Rating Distribution

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(6)

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Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted May 19, 2006

    Finally a new!...excellent food photography book!

    When I first read on a photography forum about this book being published I knew I'd be buying it soon. 100% glad that I did. Lou put together a book that covers all the bases. I was particularly impressed with the effort put into the lighting chapter. Very well done. Lots of great photos to illustrate concepts throughout the book. He has even taken his teaching a step further by offering one on one sessions at his studio. A rare opportunity to learn from an established commercial photographer.

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  • Anonymous

    Posted January 25, 2006

    You HAVE to Have This Book

    This book is a must-have if you're a food photographer, or planning to be. Lou Manna is the best food photographer around, period. And if you don't know as much about digital photography as you'd like, this book is a great start. Lou Manna explains digital so clearly that even I can understand it. And he's one of the nicest photographers in the business. He's willing to share his vast knowledge so you can succeed, too. Even if you're not into food photography, please look at this book. Lou Manna explains photographic principles and digital photography like nobody else. I only got his book two days ago, and I feel like a bell has rung in my head. (I wanted it for my birthday from my boyfriend, and I rated it 'so important I will die without it.') 'Aha! I get it now!' That's how you'll feel after reading anything he writes. Clearly a master of both photography and writing.

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  • Anonymous

    Posted January 4, 2006

    This is the only food photography book you will ever need

    I have been working with a fantastic commerical photographer in boston for the past year and a half who shoots food regularly. I have since decided to pursue food photography as a career. I've been looking for a 'text book' to help me pull together everything i've learned...finally, I've found it. Manna's book is like going to food photography school. Reading every chapter made me relive my entire experience working on set: dealing with art directors, clients and food stylists....understanding complex lighting situations, camera angles, stand-ins...understanding the importance of post-production and how to digitally get the results needed. Shooting food is one of the most difficult work experiences for a photographer, and manna has broken it down so even the novice can become successful. Kudos to him for explaining the process in such a concise and clear cut manner. For those who have never had hands-on experience, make not mistake...he brings you through the entire process....you'll be in the trenches the entire way. If I could give more stars, I would.

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  • Anonymous

    Posted August 19, 2005

    This book is GREAT!!

    I'm a complete novice when it comes to digital photography and I have a passion for food photography. This book was one of the most informative and enjoyable books I have read! The photographs are breath taking. I would suggest this book for the novice or the pro.

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  • Anonymous

    Posted August 23, 2005

    Yum!

    I absolutely LOVE Lou Manna's book! I have discovered recently that I have a passion for food photography, and Mr. Manna's book has been extremely helpful in lighting and equipment. Not to mention the photographs are incredible. I highly recommend this book!

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    Posted October 20, 2009

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    Posted December 2, 2010

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  • Anonymous

    Posted April 18, 2011

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