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Praise for Digital Impact
"The authors nail it with their concept of Magnetic Content and therole marketers now play in the digital media ecosystem.At Federated Media, we apply their principles every day, and they work."—John Battelle, CEO, Federated Media Publishing
"Once you see that the future is about attraction, not control,it changes the way you do just about everything."—Seth Godin, author of Linchpin
"Now is the time for this book . . . this is the definitive guide tocreating engaging commercial content online."—Nancy Hill, CEO, American Association of Advertising Agencies
"Geoff Ramsey has been watching this space like a hawk since the dawn of digital, and Vipin Mayar has lived digital marketing, from database and marketing mixmodeling through CRM and marketing analytics. These guys have the firsthand knowledge and the deep research. It's easy to glean practical advice from this book while effortlessly getting your head around this very complex business."—Jim Sterne, Chairman, Web Analytics Association, and author of Social Media Metrics
"Easy to understand language that cuts through the social media clutter andgets the reader to that 'ah-ha' moment. This is the real deal."—Bob Liodice, President and CEO, Association of National Advertisers
"Marketers are drowning in data and starved to find insights thatdrive success. The guidelines in this book will surely help."—Lawrence M. Kimmel, CEO, Direct Marketing Association
"Digital Impact gives marketers a blueprint for building online marketing success." —Ann Lewnes, Senior Vice President of Global Marketing, Adobe Systems Inc.
"This book has a practical, rigorous, and strategic approach to marketing in adigital world. I personally will keep it front and center on my desk!"—Mohanbir Sawhney, Director, Center for Research inTechnology & Innovation, Kellogg School of Management
Chapter 1 Introduction.
Chapter 2 Secret #1: The Right Approach to Performance Measurement.
Chapter 3 Secret #2: Magnetic Content: Why Attraction Beats Distraction.
Chapter 4 Search.
Chapter 5 Online Display Ads.
Chapter 6 Email Marketing.
Chapter 7 Social Media: The Newest Frontier.
Chapter 8 Mobile: The Always On, Anytime, Anywhere Channel.
Chapter 9 Online Video: Delivering Emotional Engagement.
Chapter10 Integration Across Online and Offline Channels.
Chapter 11 Digital Dashboards.
Chapter 12 Putting it All Together.
Posted March 4, 2013
Posted March 3, 2013
Posted March 1, 2013