Digital Marketing: Strategies for Online Success

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Overview

The force of the internet and the power of online consumers have dramatically altered the face of today’s world—and it’s essential for every business person to understand and use this resource to its best advantage. Digital Marketing clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the Internet, and outlines some key tactics for effective Web marketing, including:

- Suggestions for designing a Web site that works as a successful business tool

- Guidelines for maximizing the effectiveness of search engines, e-mail marketing, and online advertising

- Advice on using Web 2.0 and social media to

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Overview

The force of the internet and the power of online consumers have dramatically altered the face of today’s world—and it’s essential for every business person to understand and use this resource to its best advantage. Digital Marketing clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the Internet, and outlines some key tactics for effective Web marketing, including:

- Suggestions for designing a Web site that works as a successful business tool

- Guidelines for maximizing the effectiveness of search engines, e-mail marketing, and online advertising

- Advice on using Web 2.0 and social media to expand brand awareness and increase sales

This book is indispensable to anyone who wants their company to remain relevant in today’s digital environment

Product Details

  • ISBN-13: 9781847734877
  • Publisher: New Holland Publishers, Limited UK
  • Publication date: 9/1/2009
  • Pages: 272
  • Sales rank: 617,383
  • Product dimensions: 5.10 (w) x 7.80 (h) x 0.80 (d)

Meet the Author

Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement, and global branding. He has founded a series of pioneering Web-centric marketing businesses across the globe and is an internationally recognized figure and a popular speaker in his field. His client list ranges from academic institutions to government agencies as well as smaller institutions and innovative start-ups.

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