Digital Marketing: Global Strategies from the World's Leading Experts

Digital Marketing: Global Strategies from the World's Leading Experts

by Jerry Wind, Vijay Mahajan
     
 

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas,

Overview

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Editorial Reviews

Booknews
Experts from the top business schools explore the key issues and challenges that businesses operating in the changing global digital age must face. The 14 contributions discuss the underlying forces of e-business, the new dimensions of consumer behavior and market research, and ways to meet these demands by implementing new concepts and approaches. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471361220
Publisher:
Wiley
Publication date:
02/09/2001
Pages:
432
Product dimensions:
6.00(w) x 9.00(h) x 0.95(d)

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