Digital McLuhan: A Guide To The Information Millennium

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Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.
Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

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Editorial Reviews

From the Publisher
'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times

'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly

Library Journal
In this interesting if narrow work, Levinson (The Soft Edge, LJ 2/1/98) explains why Marshall McLuhans theories about the media are more relevant in todays digital age than when they were first presented during the age of television. Levinson points out that the Internet will be the vehicle for a convergence of books, television, and other media such as the telephone, thus making it much more, much different from any prior media. He then applies McLuhans tetrad, the four laws of media, which shift from warning us to remove our past-tinted glasses when looking at the future to indicating what type of territory we might see when those glasses are removed. McLuhan led the way in understanding the relationship of humans to technology; as Levinson attempts to show, his principles have been validated by the Internetwhich to many readers may already be obvious. Recommended for specialized collections.Joe J. Accardi, Northeastern Illinois Univ. Lib., Chicago
Bruce Headlam
For readers unfamiliar with McLuhan, Mr. Levinson performs a useful service....Mr. Levinson writes several individual chapters around single ideas....[He] applies McLuhanism to almost every facet of modern communications with the eagerness and subtlety of a high-school debater.
The New York Times
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Product Details

  • ISBN-13: 9780415192514
  • Publisher: Taylor & Francis
  • Publication date: 4/28/1999
  • Pages: 240
  • Lexile: 1540L (what's this?)
  • Product dimensions: 6.40 (w) x 9.51 (h) x 0.90 (d)

Table of Contents

1 Introduction: Coinciding Realms 1
2 The Reluctant Explicator 24
3 Net Content 35
4 The Song of the Alphabet in Cyberspace 44
5 Online Angels 55
6 From Voyeur to Participant 65
7 The Fate of the Center 80
8 The Mind Behind the Screen 95
9 Way Cool Text 105
10 The Rusted Gatekeeper 119
11 Serfs to Surf 132
12 Beauty Machines 145
13 Balinese at Work Online 158
14 Through a Glass, Brightly 173
15 Spirals of Media Evolution 187
Bibliography 204
Index 212
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