The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home

The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home

by Audrey McClelland, Colleen Padilla
     
 

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From Audrey McClelland, founder of momgenerations.com, and Colleen Padilla, founder of classymommy.com, comes The Digital Mom Handbook. Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook

Overview

From Audrey McClelland, founder of momgenerations.com, and Colleen Padilla, founder of classymommy.com, comes The Digital Mom Handbook. Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more—ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

 

Editorial Reviews

USA Weekend
“Full-time career or stay-at-home mom? Those roles might seem mutually exclusive, but authors Audrey McClelland and Colleen Padilla are two ambitious mothers who have found a way to do both using the Internet. In their new book…McClelland and Padilla offer a wealth of tips for aspiring webanistas.”
Booklist
“Interviews with other women bloggers with diverse interests, from fashion to activism to environmentally friendly products, solid information on online advertising and promotions, the technicalities of blog design and mechanics, and scads of helpful sources add value to this engaging book.”
Library Journal
McClelland and Padilla, who founded and edit the sites MomGenerations.com and ClassyMommy.com, respectively, share their experiences as "mompreneurs" working online while raising their kids. Their "how we did it" advice is supplemented by other success stories, and their focus on finding a passion and tribe will inspire readers with ideas but no clue where to begin. Strategies and tips are provided to seek balance between child rearing and having a creative/business outlet that one hopes provides income. Points of entry they encourage to the digital world include a blog, Facebook, Twitter, YouTube, and podcasting. This quick overview emphasizes taking the steps to realize one's goals without sacrificing family time. McClelland and Padilla also discuss questions of integrity when using your children within your business or dealing with large corporations that want your endorsements. VERDICT This handy guide will help stay-at-home parents turn their dreams into reality. Working parents looking for a broader guide to starting a business should consider Aliza Sherman and Danielle Smith's Mom, Incorporated (reviewed below).—Barb Kundanis, Longmont P.L., CO

Product Details

ISBN-13:
9780062048271
Publisher:
HarperCollins Publishers
Publication date:
07/26/2011
Edition description:
Original
Pages:
256
Product dimensions:
5.20(w) x 7.90(h) x 0.70(d)

Meet the Author

Audrey McClelland is the cofounder of MomGenerations.com, has served as a spokesperson for T.J.Maxx/Marshall’s, Tide, and Suave, and has appeared in campaigns for Estée Lauder and Hewlett Packard. She’s been featured on The Rachael Ray Show and in the New York Times, Women’s Wear Daily, the Wall Street Journal, Redbook, Pregnancy, and more. Both women are editors for Lifetime Digital’s Lifetime Moms website. @audreymcclellan

The founder of ClassyMommy.com, Colleen Padilla has an MBA from Cornell and has served as a spokesperson for Scrubbing Bubbles, Energizer, Mattel, T.J.Maxx/Marshall’s, Tide, and other companies. She’s been featured on Fox News, Good Morning America, MSNBC, and in the New York Times. @classymommy

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