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The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home

Overview

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online—just better.

To work or not to work—it’s the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted “middle ground,” creating successful careers from home via the Internet. They’ve literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the ...

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The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home

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Overview

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online—just better.

To work or not to work—it’s the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted “middle ground,” creating successful careers from home via the Internet. They’ve literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top—and in this eye-opening book they show other moms how to find success through these seven basic steps:

1. Find your passion.
2. Hang a digital “shingle” and start typing.
3. Find your tribe.
4. Make opportunity knock and learn how to answer that door.
5. Manage the Benjamins.
6. Don’t forget the children!
7. Live happily ever after by living your values.

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Editorial Reviews

USA Weekend
“Full-time career or stay-at-home mom? Those roles might seem mutually exclusive, but authors Audrey McClelland and Colleen Padilla are two ambitious mothers who have found a way to do both using the Internet. In their new book…McClelland and Padilla offer a wealth of tips for aspiring webanistas.”
Booklist
“Interviews with other women bloggers with diverse interests, from fashion to activism to environmentally friendly products, solid information on online advertising and promotions, the technicalities of blog design and mechanics, and scads of helpful sources add value to this engaging book.”
Library Journal
McClelland and Padilla, who founded and edit the sites MomGenerations.com and ClassyMommy.com, respectively, share their experiences as "mompreneurs" working online while raising their kids. Their "how we did it" advice is supplemented by other success stories, and their focus on finding a passion and tribe will inspire readers with ideas but no clue where to begin. Strategies and tips are provided to seek balance between child rearing and having a creative/business outlet that one hopes provides income. Points of entry they encourage to the digital world include a blog, Facebook, Twitter, YouTube, and podcasting. This quick overview emphasizes taking the steps to realize one's goals without sacrificing family time. McClelland and Padilla also discuss questions of integrity when using your children within your business or dealing with large corporations that want your endorsements. VERDICT This handy guide will help stay-at-home parents turn their dreams into reality. Working parents looking for a broader guide to starting a business should consider Aliza Sherman and Danielle Smith's Mom, Incorporated (reviewed below).—Barb Kundanis, Longmont P.L., CO
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Product Details

  • ISBN-13: 9780062048271
  • Publisher: HarperCollins Publishers
  • Publication date: 7/26/2011
  • Edition description: Original
  • Pages: 256
  • Sales rank: 1,182,390
  • Product dimensions: 5.20 (w) x 7.90 (h) x 0.70 (d)

Meet the Author

Audrey McClelland is the cofounder of MomGenerations.com, has served as a spokesperson for T.J.Maxx/Marshall’s, Tide, and Suave, and has appeared in campaigns for Estée Lauder and Hewlett Packard. She’s been featured on The Rachael Ray Show and in the New York Times, Women’s Wear Daily, the Wall Street Journal, Redbook, Pregnancy, and more. Both women are editors for Lifetime Digital’s Lifetime Moms website. @audreymcclellan

The founder of ClassyMommy.com, Colleen Padilla has an MBA from Cornell and has served as a spokesperson for Scrubbing Bubbles, Energizer, Mattel, T.J.Maxx/Marshall’s, Tide, and other companies. She’s been featured on Fox News, Good Morning America, MSNBC, and in the New York Times. @classymommy

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Table of Contents

A Letter to Our Readers 1

Introduction: Our Stories 7

Step 1 Find Your Passion 21

Step 2 Hang a Digital "Shingle" and Start Typing! 41

Step 3 Find Your Tribe 69

Step 4 Make Opportunity Knock and Learn How to Answer That Door 93

Step 5 Manage the Benjamins 123

Step 6 Don't Forget the Children! 161

Step 7 Live Happily Ever After by Living Your Values 183

Parting Words 205

Appendix A A Crash Course in Social Media 207

Appendix B Key Mom Blogs 221

Appendix C Business and Social Media Resources 227

Acknowledgments 231

Index 233

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Sort by: Showing all of 2 Customer Reviews
  • Posted August 2, 2011

    Very dissappointing

    Over-simplified descriptions, sorry I purchased.

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  • Anonymous

    Posted August 5, 2011

    No text was provided for this review.

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