John Lewell gained MA (Hons) in English & Fine Art from Peterhouse, Cambridge, and went on to study film and television at Guildford School of Art. For several years he worked for audio visual systems manufacturer Electrosonic (www.electrosonic.com), moving to the United States to establish a New York office for this market-leading company. After publishing books and articles on the use of photography in AV shows he turned to lecturing and full-time writing, becoming West Coast Editor of "Computer Pictures" magazine and U.S. correspondent for several European journals. Returning to the U.K, John Lewell pioneered new directions in web content with Internet ProductWatch and became European correspondent for the U.S. publication InternetNews.com. As director of his own public relations consultancy he handled accounts for Kodak Graphics Division, Genigraphics, Real World Graphics and other companies. He now combines his expertise in photography and digital technology to inform and educate via books, articles and Internet projects.