Digital Rights Management: Business and Technology / Edition 1

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Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property — and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.

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Editorial Reviews

From the Publisher
“…an excellent job...they take a tough subject and make it entertaining…a ‘must have’ for anyone interested in securing their assets…” (Internet Strategist, November 2003)
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Product Details

  • ISBN-13: 9780764548895
  • Publisher: Wiley
  • Publication date: 11/15/2001
  • Series: Professional Mindware Ser.
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.66 (d)

Meet the Author

Bill Rosenblatt, a recognized authority on digital mediatechnologies, is president of GiantSteps Media TechnologyStrategies, a consulting firm focusing on technology strategy forcontent providers and market strategy for digital media technologyvendors. He is one of the architects of the Digital ObjectIdentifier (DOI), an emerging standard for online contentidentification. He is the author of several technical books and afrequent speaker at conferences.

Bill Trippe is president and founder of New Millennium Publishing,a consulting firm specializing in electronic publishing, contentmanagement, and SGML/XML technologies. He writes for The GilbaneReport and EContent Magazine, among other journals.

Stephen Mooney is the founder of Mooney & Associates, aconsulting firm whose clients include the International DOIFoundation. He chairs the software & Information IndustryAssociation (SIIA) Special Interest Group for Digital RightsManagement.

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Table of Contents


Part I: The Business of DRM.

Chapter 1: Where We Came From: Content Rights in the PredigitalWorld.

Chapter 2: Bits and Nets: New Businesses, New Possibilities.

Chapter 3: Help from the Government: Law and Technology.

Part II: The Technology of DRM. Chapter 4: Rights Models:Representing Rights as Bits.

Chapter 5: DRM Building Blocks: Protecting and TrackingContent.

Chapter 6: Technology Standards: Leveling the Playing Field.

Chapter 7: Proprietary Core Technologies: The Heavyweights.

Part III: DRM Solutions: Putting It All Together.

Chapter 8: Get What You Need: Determining Requirements.

Chapter 9: Implementation Options: Build, Buy, Integrate, andOutsource.

Chapter 10: Plug and Play: Integrating DRM.

Chapter 11: Additional DRM Solutions.

Chapter 12: DRM-Related Solutions.

Chapter 13: Epilogue: The Future of DRM.



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