Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

by Jimmy Schaeffler
     
 

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ISBN-10: 0240810414

ISBN-13: 9780240810416

Pub. Date: 04/07/2008

Publisher: Taylor & Francis

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features

Overview

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Product Details

ISBN-13:
9780240810416
Publisher:
Taylor & Francis
Publication date:
04/07/2008
Series:
NAB Executive Technology Briefings Series
Edition description:
New Edition
Pages:
296
Product dimensions:
6.00(w) x 9.00(h) x 0.62(d)

Table of Contents

1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Content
6. Who's Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9. International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage

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