Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business [NOOK Book]

Overview

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software ...
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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

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Overview

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
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Editorial Reviews

From the Publisher
"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."

- Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry
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Product Details

  • ISBN-13: 9781136031533
  • Publisher: Taylor & Francis
  • Publication date: 8/7/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 296
  • File size: 4 MB

Meet the Author

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.

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Table of Contents

Ch. 1 The Big Picture: An Overview of Digital Signage 1

What Is Digital Signage? 1

The Scope of Digital Signage 8

Core Opportunities and Challenges 12

Purposes of Digital Signage 14

Screens or Displays 17

Hardware Infrastructure 21

Content 22

Distribution 23

Trends Propelling Digital Signage 24

Digital Signage Stakeholders 25

Costs 30

Consumer Receptivity 31

The Future of Digital Signage 33

Ch. 2 What Is Digital Signage? 39

History 40

Forms 43

Technology 55

Software 58

Hardware 60

Installation 60

Maintenance 61

Key Players 61

Trends 64

Challenges 66

Opportunities 69

Ch. 3 What's Driving Digital Signage? 71

Ten Key Reasons Drive the Success of Digital Signage 72

Usage Is Driven by Where Digital Signage Is Used 83

Users: Who Uses Digital Signage Is Driving Its Success 95

Opportunities 97

Challenges 97

The Future Is Driving Digital Signage 99

Ch. 4 When and Where to Use Digital Signage? 101

Use 102

Display 103

Control 109

Ch. 5 Content 113

Understanding the Audience 114

Content Placement 125

Types of Content 128

Consumer Dwell Time 133

Future Content 134

Ch. 6 Who's Right for Digital Signage? 137

The Basic Criteria 137

More Ingredients 138

Organizational Types 139

Ch. 7 Choosing a Digital Signage Configuration 157

Implementing a Turn-Key Solution 158

Building a System Piecemeal 162

Reliability 163

Factors for Success 164

Ch. 8 Business Models and Benefits 167

Return on Objectives 169

Return on Investment 169

Business Models 170

Pilot Programs 181

Ch. 9 International Digital Signage 185

Asia 187

Europe 194

Elsewhere 202

Ch. 10 Where and How to Start ConsideringDigital Signage? 205

Where to Start? 206

When to Start 216

Ch. 11 The Future of Digital Signage 221

The Impact of Digital Signage 226

App. A Directory of North American Digital Signage 241

App. B Glossary 249

Index 263

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