Digital Strategies for Powerful Corporate Communications [NOOK Book]

Digital Strategies for Powerful Corporate Communications

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A corporate survival guide for the

Web 2.0 World

In a world where corporate reputations are made and broken on social

networking sites, and stray online rumors can send a stock plummeting,

the speed of adaptation required is fiercer and more unrelenting than ever.

Digital Strategies for Powerful Corporate Communications helps you deploy

the full range of digital communications platforms available today and

effectively manage your relationship with stakeholders—on your terms.

Digital Strategies for Powerful Corporate Communications should be

required reading for corporate communicators and C-level executives

seeking to master their strategic grasp of this new world.”

—Bill Margaritis, VP of Corporate Communication and

Investor Relations, FedEx

“Argenti and Barnes recognize the dialectic between control and credibility.

Communicators need to inform the on-going conversation

instead of relying on messaging.”

—Richard Edelman, president and CEO, Edelman

“This is the definitive handbook for digital communications executives.”

—Scott Monty, Global Digital Communications, Ford Motor Company

“A sweeping overview of the rapidly changing landscape for corporate

communications. It presents a compendium of case studies to make its case

for the best and smartest approaches for tackling social media.”

—Laurel Touby, founder and senior vice president,

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Product Details

  • ISBN-13: 9780071606035
  • Publisher: McGraw-Hill Education
  • Publication date: 7/22/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 272
  • File size: 5 MB

Meet the Author

Paul A. Argenti has provided management,

leadership, and corporate communication

consulting and training for more than 100

companies and nonprofits, worldwide. He

is professor of corporate communication at

the Tuck School of Business and the author

of several international bestsellers, most

notably the classic The Power of Corporate

. Argenti lives in Lyme,

New Hampshire.

Courtney M. Barnes is cofounder and principal

member of Think Communications, LLC.

She is also the editor of PR News and an

active contributor to magazines and journals

serving the business community. Barnes

lives in New York City.

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Table of Contents

1: An Introduction to the New Business Environment
2: Digital Communications Platforms Redefine Corporate Reputation
3: Global Internal Communications Via the Information Superhighway
4: Employee Engagement through Digital Interactions
5: Communication in a New Era of Talent Management
6: Rebranding Customer Relationship Management
7: Demystifying Digital Media Relations
8: Crisis Management in a Virtual World
9: Promoting CSR & Sustainability Efforts Online
10: Measuring the Impact of Online Influencers
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