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In a world where corporate reputations are made and broken on social
networking sites, and stray online rumors can send a stock plummeting,
the speed of adaptation required is fiercer and more unrelenting than ever.
Digital Strategies for Powerful Corporate Communications helps you deploy
the full range of digital communications platforms available today and
effectively manage your relationship with stakeholders—on your terms.
“Digital Strategies for Powerful Corporate Communications should be
required reading for corporate communicators and C-level executives
seeking to master their strategic grasp of this new world.”
—Bill Margaritis, VP of Corporate Communication and
Investor Relations, FedEx
“Argenti and Barnes recognize the dialectic between control and credibility.
Communicators need to inform the on-going conversation
instead of relying on messaging.”
—Richard Edelman, president and CEO, Edelman
“This is the definitive handbook for digital communications executives.”
—Scott Monty, Global Digital Communications, Ford Motor Company
“A sweeping overview of the rapidly changing landscape for corporate
communications. It presents a compendium of case studies to make its case
for the best and smartest approaches for tackling social media.”
—Laurel Touby, founder and senior vice president, mediabistro.com