Digital Strategies in the Pharmaceutical Industry

Overview

This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to ...

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Overview

This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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Product Details

  • ISBN-13: 9781403903792
  • Publisher: Palgrave Macmillan
  • Publication date: 4/28/2003
  • Edition description: REV
  • Pages: 200
  • Product dimensions: 6.40 (w) x 9.46 (h) x 0.76 (d)

Meet the Author

Leonard Lerer is currently an adviser to the pharmaceutical and biotechnology industry focusing on investment and analytics.

Mike Piper is a research analyst focusing on the pharmaceuticals and biotechnology sectors.

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Table of Contents

List of figures
List of tables
Acknowledgements
List of abbreviations
Pt. I An Introduction to Pharmaceutical Digital Strategies
1 Introduction 3
2 Principles of pharmaceutical digital strategy 9
3 A decade of digital strategy in the pharmaceutical industry 25
4 Digital strategy is critical across the pharmaceutical value chain 31
Pt. II Digital Strategies: Research and Development
5 Digital strategies in research and development (R&D) 35
Pt. III Digital Strategies: Manufacturing, Supply Chain and Distribution
6 Digital strategies in manufacturing and supply chain 79
7 Digital strategies in pharmaceutical distribution 88
Pt. IV Digital Strategies: Marketing and Sales
8 Digital strategies in marketing and sales 97
9 Digital strategies in marketing to the physician 101
10 Digital strategies in marketing to the consumer 131
Pt. V Digital Strategies: Health Service Delivery
11 Digital strategies in health service delivery 159
Pt. VI Managing Digital Strategies
12 Digital technology management in the pharmaceutical industry 191
Pt. VII The Future
13 The future of pharmaceutical digital strategy 223
References 226
Index 235
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