Digital Television: DTV and the Consumer / Edition 1

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Overview

Dozens of books currently available address some aspect of digital television, yet almost all of these texts deal exclusively with engineering and production issues associated with implementing new hardware and software. Digital Television: DTV and the Consumer offers a pragmatic, more socially oriented basis for understanding digital television. Beginning with a basic summary of how digital television works and how it evolved into its present state in the different television viewing environments (over-the-air, cable and satellite), author and researcher Book then offers the reader a more practical understanding of how digital television is currently being consumed in the household. Additionally, the text presents a summary of what consumers are saying regarding their digital television experience and what this data suggests for the future development of digital television business models.

Unique to this volume are numerous Innovator Essays by some of the industry’s digital television pioneers. These insightful essays – from significant DTV innovators such as Jim Goodmon, president and CEO of Capitol Broadcasting, home of the first commercial digital television broadcast – give brief snapshots of critical moments in the transition and rollout of DTV, while focusing on what the future holds for consumers and the broadcast and electronics industries.

The latest entry in Blackwell Publishing’s Media and Technology series, Digital Television: DTV and the Consumer provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon.

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Product Details

  • ISBN-13: 9780813809274
  • Publisher: Wiley
  • Publication date: 8/23/2004
  • Series: Media and Technology Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 286
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.64 (d)

Meet the Author

Constance Ledoux Book is Assistant Professor in the School of Communications of Elon University, Elon, NC. Additionally, she serves as a consultant in digital television and cable communications, policy and regulation and has been lead researcher on cable television and other technology in numerous municipalities including Detroit, Denver, Milwaukee, Lincoln (NE), Seattle, St. Paul (MN), Danbury (CT) and Montgomery County (MD).

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Table of Contents

1 America's transition from analog to digital television 3
2 A history of digital television development in the United States 29
The DTV future : it's becoming clearer! 30
Consumer benefits of DTV 37
Digital HDTV's arduous trek : a perspective 41
Digital TV spells benefits for consumers and industry alike 57
3 Reexamination of public interest in a digital world 67
Localism and the public interest : the bedrocks of broadcasting 70
4 Educating consumers about the digital world 93
DTV public service 101
Increasing focus on DTV 111
5 The living room test : early consumer response to high-definition digital television 119
Staying in business beyond the DTV transition 123
Wireless delivery of DTV to the home 126
6 Cable television as a platform for digital television 147
7 Innovators and early adopters of digital television 165
The death of low definition or why I hate my 4 x 3 television 170
HD should be the norm, not a niche 175
Nobody konws 193
8 Public television's transition to DTV 197
Education and public service 202
Multicasting : a viable business model at UNC-TV 209
9 Mixing the television and the computer, PCTV or TVPC? 219
Datacasting and the promise of content control 222
The "media master" in the home : making television easy for the family 234
10 Looking ahead at an ATSC world 239
HDTV : broadcasters delivering the digital holy grail of home entertainment 240
Everything's on 247
DTV is TV today 255
The future of HDTV on cable 258
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