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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

4.1 25
by Seth Godin, Hugh MacLeod (Illustrator), Hugh Macleod (Illustrator)
 

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A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right

Overview

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Editorial Reviews

From the Publisher
"A short read that should be on every entrepreneur's book list."—Entrepreneur.com
 
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail

Product Details

ISBN-13:
9781591841661
Publisher:
Penguin Publishing Group
Publication date:
05/10/2007
Pages:
96
Sales rank:
77,793
Product dimensions:
5.25(w) x 7.38(h) x 0.51(d)
Age Range:
18 Years

Meet the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

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Dip 4.2 out of 5 based on 0 ratings. 26 reviews.
Anonymous More than 1 year ago
I was massively disappointed by the book.  Repeatedly states the obvious...  Gives no helpful strategies for determining if YOUR problem is a dip-in-the-road (plow through) or a cul-de-sac (stop beating your head against the wall).  So, really, the title of the book is spurious.  I am gobsmacked that anyone would give this book a "3" - much less a "4" or "5."  Finished the book and was immediately overcome by a feeling that I was ripped off.  
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Very interesting, but not something I would like my teenage daughter of 15 to read; it doesn't say the most important advantage of all is "the thrill of accomplishment" for yourself
johnpinkston More than 1 year ago
There aren't what I would consider a lot of new ideas in this book, but they are presented in a great way. Godin gives great practical ways of visualizing and understanding the difficult places of our lives and then good advice on how to work through them. I would recommend this book to lots of other people.
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Great book... very clear and easy to read. Simple truths that stick with you... inspiring for everyone!
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roigyo More than 1 year ago
If you are in between jobs or really training and moving towards a goal, this one tells you that it is darkest before the dawn.. And also gives you a few tips along the way.. A quick read.. Nice to pass on to friends in need of a push or in the middle of the Dip. : - )
Anonymous More than 1 year ago
Guest More than 1 year ago
'The Dip' by Seth Godin is a remarkable book! In reading this book one can discover some insights into the true art of living. In a nutshell this book is about when to hold on and when to let go, and the necessity of knowing the difference between the two. This book is a must read, since it highlights the very real importance of 'timing' in our lives...and isn't it all in the 'timing'...contains most precious insights into learning how to be harmonious with the rhythm of the universe. Highly recommended.
Guest More than 1 year ago
This is a great little book. It's quick to read and gets to the point fast. It's excellent for those who need a little boost to stay in the game and continue pushing to reach the top of the heap and even better for those who have a good idea they're headed in the wrong direction. I just wish this book had been around 20 years ago when I knew as a fist-year law student that I was headed in the wrong direction but didn't have the guts to quit law school. Oh well, at least after reading this book, I can finally put to rest a career that should have died in its infancy. Thanks Seth!