The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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Overview

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s ...

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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Overview

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

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Product Details

  • ISBN-13: 9781591841661
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 5/10/2007
  • Pages: 96
  • Sales rank: 100,807
  • Product dimensions: 5.20 (w) x 7.28 (h) x 0.52 (d)

Meet the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Customer Reviews

Average Rating 4
( 25 )
Rating Distribution

5 Star

(11)

4 Star

(9)

3 Star

(4)

2 Star

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1 Star

(1)

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See All Sort by: Showing 1 – 20 of 26 Customer Reviews
  • Anonymous

    Posted August 19, 2014

    I was massively disappointed by the book.  Repeatedly states the

    I was massively disappointed by the book.  Repeatedly states the obvious...  Gives no helpful strategies for determining if YOUR problem is a dip-in-the-road (plow through) or a cul-de-sac (stop beating your head against the wall).  So, really, the title of the book is spurious.  I am gobsmacked that anyone would give this book a "3" - much less a "4" or "5."  Finished the book and was immediately overcome by a feeling that I was ripped off.  

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  • Anonymous

    Posted March 28, 2012

    The Dip: Best Little Book

    A must read

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  • Anonymous

    Posted December 1, 2011

    Review

    Very interesting, but not something I would like my teenage daughter of 15 to read; it doesn't say the most important advantage of all is "the thrill of accomplishment" for yourself






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  • Posted November 4, 2011

    Great Little Book

    There aren't what I would consider a lot of new ideas in this book, but they are presented in a great way. Godin gives great practical ways of visualizing and understanding the difficult places of our lives and then good advice on how to work through them. I would recommend this book to lots of other people.

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  • Anonymous

    Posted May 24, 2010

    Interesting Read!

    Great book... very clear and easy to read. Simple truths that stick with you... inspiring for everyone!

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  • Posted September 19, 2009

    more from this reviewer

    A bit of a push

    If you are in between jobs or really training and moving towards a goal, this one tells you that it is darkest before the dawn.. And also gives you a few tips along the way.. A quick read.. Nice to pass on to friends in need of a push or in the middle of the Dip. : - )

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  • Anonymous

    Posted July 25, 2007

    All in the Timing!

    'The Dip' by Seth Godin is a remarkable book! In reading this book one can discover some insights into the true art of living. In a nutshell this book is about when to hold on and when to let go, and the necessity of knowing the difference between the two. This book is a must read, since it highlights the very real importance of 'timing' in our lives...and isn't it all in the 'timing'...contains most precious insights into learning how to be harmonious with the rhythm of the universe. Highly recommended.

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  • Anonymous

    Posted June 3, 2007

    Good Points Abound!

    This is a great little book. It's quick to read and gets to the point fast. It's excellent for those who need a little boost to stay in the game and continue pushing to reach the top of the heap and even better for those who have a good idea they're headed in the wrong direction. I just wish this book had been around 20 years ago when I knew as a fist-year law student that I was headed in the wrong direction but didn't have the guts to quit law school. Oh well, at least after reading this book, I can finally put to rest a career that should have died in its infancy. Thanks Seth!

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