Direct and Database Marketing

Direct and Database Marketing

by Graeme McCorkell
     
 

This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

Overview

This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

Product Details

ISBN-13:
9780749419608
Publisher:
Kogan Page, Ltd.
Publication date:
09/01/1997
Series:
Marketing and Sales Series
Pages:
320
Product dimensions:
6.07(w) x 9.21(h) x 0.68(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >