Direct and Digital Marketing in Practice / Edition 2

Direct and Digital Marketing in Practice / Edition 2

by Brian Thomas, Matthew Housden
     
 

New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing.

Topics covered include the new marketing landscape, gaining customer insight, planning and

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Overview

New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing.

Topics covered include the new marketing landscape, gaining customer insight, planning and budgeting for maximum return on investment, the impact of the Internet on marketing strategy and how to integrate your traditional and digital media campaigns. This essential guide features detailed explanations of key concepts and many practical examples to illustrate how to implement best practices and take advantage of highly enhanced direct marketing reporting data.

Product Details

ISBN-13:
9781408127520
Publisher:
A&C Black Publishers, Ltd.
Publication date:
07/15/2011
Pages:
352
Product dimensions:
7.40(w) x 9.60(h) x 1.00(d)

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